![]() ![]() Indeed, a study published in 2019 compared the social cost of automobility, cycling and walking in the European Union, through a cost-benefit-analysis. Actually, owning a car is a money pit - 5 000€ per year on average in France, or 10 to 12% of a household’s budget, while it is parked 95% of the time - and it costs society a lot more. ![]() Indeed, car drivers commonly assume that there is no cost involved in driving their car somewhere and they forget to factor in gas, parking, insurance and depreciation costs (and environmental cost should also be part of the equation). driving to work or travelling with kids, and once they own a car that is always at their disposal, they tend to use it for every trip because it’s convenient and it feels free. A lot of people end up buying a car for a specific use, ie. But first, people need to realise that driving their car might not be their best option to go from point A to point B. In order to make mobility greener, we need to offer more alternatives to single-occupancy vehicles, and therefore provide a service with the convenience of a private vehicle without the hassle of ownership. ![]() We are now in 2021 and can’t say we’re there yet - granted, 2020 has shaken the mobility business to the core in ways we couldn’t have foreseen… What MaaS should be Yours truly did write an article almost 3 years ago on that very same subject: MaaS, as the integration of various forms of transport services accessible on demand with a single payment channel instead of multiple ticketing and payment operations, could change the way we move in helping to maximise the use of the existing transit system and connect it with every mobility option offered in the city. MaaS has indeed been on everyone’s mind for quite some time now. Sure, there have been many interesting initiatives and new apps on the market, but did they find a sustainable way to make money and whose interest do they serve? Did those apps keep their promise of making mobility greener, smarter and less car-centric? Are those goals even reachable? Now that novelty has faded in a market that becomes more and more mature, let’s venture a few asumptions on the future of MaaS. Everyone working in mobility talks about MaaS - Mobility-as-a-Service - even though what once seemed like the magical solution to all our (mobility) problems is now struggling to come true.
0 Comments
Leave a Reply. |